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CREATIVE
SERVICES
Operating
worldwide

Collective Advantage is a creative studio dedicated to helping people make meaning.

We study how perception, behavior, and culture interact, and use that understanding to build things we and our collaborators care about.

Bearded person in gold dress with long gold nails and flowing sheer fabric posing against a dark background.
Man with shoulder-length hair and beard wearing a white t-shirt, standing and leaning on a large clay fermentation jar in a brewery or winery.
Three wine glasses partially filled with red wine against a dark background.
Man wearing headphones and a brown beanie uses a device to inspect wooden barrels in a dimly lit cellar.
Close-up of bubbles rising in a glass of champagne against a light background.
Close-up view from below of a glass with sparkling golden liquid and bubbles rising inside.
Person popping a champagne bottle, with foam spraying out in celebration.
Various translucent and opaque soap bars stacked with water splashing around them on a reflective surface.
Woman with long curly hair wearing a striped shirt stands in a vineyard holding a wooden crate and leaning on a post.
Close-up of a silver candlestick with melted reflective wax droplets.
Close-up of a closed eye with glittery, iridescent eyeshadow in shades of silver and blue.

We build brands, products, and experiences that bring the world together.

Let's work
(01)
Brand Marketing & Communications
We build brands and marketing campaigns that create value and drive measurable ROI.
Billboard featuring a woman holding a wine bottle in front of wine shelves with text: 'Mackenzie, Winemaker. She believes that gentleness yields the yummiest wine.'
(02)
IP & Monetization
We create and scale new ideas
with brands, creators, and investors.
Person holding a smartphone showing a music player app playing the song 'Bottle Service' by Sen Senri.
(03)
Stealth & Special Projects
We help leaders identify and act on complex, sensitive, and high growth opportunities.
Three white stacked cubic boxes with geometric cutouts, arranged vertically against a gradient background.
Creative
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Intelligence
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Technology
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Creative
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Intelligence
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Technology
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Creative
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Intelligence
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Technology
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Creative
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Intelligence
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Technology
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Wines of Ontario
Integrated Marketing Communications
Brand Identity & Expression
Experiential & Community Engagement
The Wine Girls
Integrated Marketing Communications
Brand Development
Experiential & Community Engagement
Expressions Of the Vine
Integrated Marketing Communications,
Brand Identity & Expression
Experiential & Community Engagement
Dance Champions
Brand Development
Integrated Marketing Communications
Video and Photography Production
SEE MORE WORK
IDEAS
PEOPLE
We are ultimately committed to bringing good ideas to good people.
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